"Newspapers are a Business, too" and the business is owned by just a few

I think Chapter 7 hits upon one of the biggest issues of modern news. News(written, radio, and TV) is owned by just a few companies, and they are buying more. The Oregonian for example is owned by Newhouse News Service, which owns 26 different newspapers around the country, and Newhouse is based in Washington, DC. The news on TV is pretty much a joke, and most of it is owned by three companies. The consolidation of media, in my opinion, is a big threat to this country. If independent and privately owned newspapers and other news sources don't fight to be their own thing and fight for their rights, then soon we will be hearing just what big companies want us to hear. It will become difficult to hear opposing viewpoints.
But now that I think about it, it is difficult to do anything nowadays without money and you need a lot of it. It seems like you can seek and report the truth all you want but Bill O'Reilly is going to have a bigger audience. It is very unfair and unbalanced battle and it almost looks impossible. I think it needs to be fought, though.